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T-Mobile is on a roll with new feature offerings and an improved wireless portfolio for 2011. They reported a slight financial gain of 1% over 2nd quarter results and added 126,000 to their overall subscriber base in the 3rd Quarter earnings report for 2011. They have revealed a renewed game plan focusing marketing efforts more on their Value Plans and Monthly 4G (No Contract Plans). First the launch of the highly competitive T-Mobile Value Plans featuring T-Mobile's Best Plan Ever (2 Lines/ $49.99 each Unlimited Data, Talk and Text), then on November 16th at a Google Android event in Los Angeles, they introduced exclusive music offering (T-Mobile Free Tracks) showcasing the ability for (T-Mobile customers exclusively) to pay for Google Music downloads on their monthly wireless bill.
Now the magenta carrier has revealed a competitive offer on T-Mobile Small Business. For a limited time customers can receive a $15 monthly discount every month for a year on a 2 year T-Mobile Small Business agreement ($49.99/month). T-Mobile Small Business customers on Blackberry plans can also receive free Premium Blackberry apps worth over $100 between now and December 31, 2011. This move allows them to the opportunity to gain some ground on what competitors like Sprint, AT&T and Verizon are doing in their small business sectors as the year finishes out. We are keeping an eye on this and other moves that T-Mobile is making to stay competitive in these challenging times in wireless business. Share your thoughts in the comments area below. Let us know if you think T-Mobile is on the right road or headed towards a dead end.
Via T-Mobile Small Business
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